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Here’s an idea: Google “Best Marketing Strategy,” choose one at random from the results page, open it up, press Ctrl A, then Ctrl C. Now, the tricky bit. Go right to the very core of your business, press Ctrl V,…
If you still think LinkedIn is just a job board, you’d better get with the program. In recent years, this business-oriented social media platform has become the domain of B2B operators building a strong brand presence and utilising the platform as…
Among the biggest challenges small businesses face is the ability to gain new customers and retain those you already have. Your rivals are busy creating new ways to attract new customers (including yours). Don’t let them steal your customer’s focus.…
For small business owners, marketing your brand and offerings to new prospects can be challenging with limited resources. Embracing a content marketing approach can help maximize reach and engagement at a relatively low cost. What is Content Marketing? Content marketing…
With over 4.6 billion social media users worldwide, platforms like Facebook, Instagram, Twitter, LinkedIn, TikTok and more are integral for modern business marketing. As we move into 2023, here are some of the key social media marketing trends and proven…
